BibRave will administer marketing strategy, content creation, execution, and engagement across all San Diego Running Co. events
BibRave, the leading-edge endurance and fitness marketing agency, is partnering with San Diego Running Co. (SDRC) to provide full-service marketing. Supported SDRC events include Pacific Beach Half Marathon & 5K, America’s Finest Corporate Dash 5K, San Diego Santa Run, San Diego Resolution Run, San Diego Leprechaun Run, and the Balboa Park 8-Miler hosted by the San Diego Track Club.
BibRave will develop and execute a multi-event marketing strategy to highlight SDRC signature events, as well as bolstering cohesion for the SDRC parent brand. BibRave will fully manage all SDRC social media channels, including content calendaring, copy and asset creation, posting to all platforms, daily engagement, and detailed monthly reporting. In addition, BibRave will author, design, and execute all email marketing journeys. All services will be performed under a monthly retainer model, allowing the flexibility to explore, innovate, and ideate around digital sponsor and community activations, video content, race weekend programming, custom content, and paid social.
“BibRave is a tried and true partner that always comes to the table with thoughtful planning and innovative techniques,” said Pete Hess, President of the San Diego Running Co. “As an event director, I have a lot of tasks that need my attention, and BibRave works hand-in-hand with our team to alleviate some of those tasks, and tackle those items that always seem to get left behind. They proactively provide strategic digital content that helps to boost registrations and bring our communities the best experience possible.”
“San Diego Running Co. has established itself as a staple in the local San Diego community, and is always striving to execute high-quality endurance events for its participants,” said Andy Wallace, V.P. of Programs & Partnerships. “We’re excited to collaborate with their team to manage their digital content and provide strategy, engagement, and reporting through a comprehensive approach that stretches across their entire season.”
About San Diego Running Co.
San Diego Running Co. is a San Diego-based race management company dedicated to bringing the San Diego community together through unique, memorable running events. They own and manage events throughout San Diego including San Diego Resolution Run, San Diego Leprechaun Run, America’s Finest Corporate Dash, Balboa Park 8 Miler, Pacific Beach Half Marathon & 5K and San Diego Santa Run. Each year, they welcome over 20,000 runners to their starting lines while raising over $300,000 of income annually for local community non-profits. To learn more about San Diego Running Co., visit: https://sandiegorunningco.com.
BibRave is a marketing agency that specializes in fitness and endurance sports. With 8+ years experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.
The company also develops creative event and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination as needed.
Lastly, BibRave has its own large network of social media influencers called the BibRave Ambassadors, which it leverages to drive more race registrations and product sales for the company’s event and brand partners.
BibRave launched in 2013 and is headquartered in Portland, Oregon.