BibRave Expands Marketing Services For The 2022 IMT Des Moines Marathon

BibRave will support the race with marketing strategy, content creation, execution, and engagement

BibRave, the leading-edge endurance and fitness marketing agency is bringing its expanded marketing services to the IMT Des Moines Marathon. BibRave is following up on the creation of the IMT Des Moines Marathon’s successful #RunIowa campaign in 2021 with signature race campaign promotion, driven by its national network of running influencers, and this year will add a comprehensive digital marketing strategy including content development, execution, social engagement, and reporting.

BibRave will fully manage all IMT Des Moines Marathon social media channels, including content calendaring, copy and asset creation, posting to all platforms, daily engagement, and detailed monthly reporting. In addition, BibRave will design and execute all marketing email campaigns. All services will be performed under a monthly retainer model, allowing the flexibility to explore, innovate, and ideate around digital sponsor and community activations, video content, race weekend programming, custom content, and paid social.

“When it comes to our marketing services and race promotion, BibRave just gets it,” said Chris Burch, IMT Des Moines Marathon Race Director. “As a race director, I have a lot of tasks that need my attention. BibRave works seamlessly with our team to alleviate some of those tasks by anticipating and creating digital content that helps to boost registrations and bring our participants the best experience possible.”

“The IMT Des Moines Marathon is a stellar race with an amazing race organization,” said Tim Murphy, Co-Founder of BibRave. “We’re thrilled to work with their team to manage their digital content and provide strategy, engagement, and reporting to ensure that their messaging stays fresh and help their team deliver the top-notch race weekend they are known for.”