BibRave will manage and execute experiential events at World Athletics Championships, World Marathon Majors & staffing for 25+ events through 2022
BibRave, the leading-edge endurance and fitness marketing agency, is partnering with Nuun Hydration, the sport and lifestyle hydration company based out of Seattle, leading field and experiential marketing initiatives for 2022.
Building upon BibRave’s industry expertise and wide network of Ambassadors, the new partnership with Nuun Hydration leverages BibRave’s creative ideation, planning, and execution of experiential events and real grassroots runners to amplify the Nuun brand at the country’s leading running events. BibRave will develop, manage, and execute Nuun’s in-person experiential activations at some of the world’s top-flight events such as the World Athletics Championships in Eugene, Chicago Marathon, and New York City Marathon in 2022. Additionally, BibRave will manage the entire Nuun Event Staff program for 25+ expo and sponsorship activations in 2022 – from recruiting, contracting, and onboarding to day-of performance analysis and strategic recommendations.
“BibRave knows the running community and what it takes for participant experiences to truly stand out, and we’ve been impressed with what they’ve accomplished with other endurance brands,” said Mike Sommers, Nuun Hydration’s Partnership Director. “We’re excited to work with BibRave, ensuring that our event staff truly understand the sport and our brand. They have been incredibly efficient in the launch of this program, and it’s made my job a lot easier as a result.”
“Our agency has always had a deep understanding of the running community, and we pride ourselves on not only knowing what makes them tick, but also identifying ways to build long lasting relationships,” said Tony Yamanaka, Brand Partnerships Director at BibRave. “Nuun is a perfect example of a brand that approaches the endurance industry in the same fashion, and we’re absolutely stoked to embark on this long-term partnership with them to build experiences that resonate and engage with athletes in the run space and beyond.”