Submitted applications to join the branded community grew significantly, as did the number of program participants year-over-year
Portland, OR – BibRave, the running industry leader in grassroots digital marketing, has renewed their partnership with AfterShokz, pioneers of open-ear bone conduction headphones, to continue growing the company’s brand ambassador community of ShokzStars. The ongoing partnership, first established in 2018, has positioned AfterShokz to maintain a thriving online community and brand awareness throughout the challenges of 2020.
BibRave’s management duties include ambassador application creation and selection, contracting, onboarding, daily communication with the ambassador group and team AfterShokz, content calendaring, tracking and reporting, and maintaining community morale and brand enthusiasm. Due to the success of the 2018-2019 program, the 2020 ShokzStar Program received twice as many applications, totaling over 1000 applications. BibRave also increased the number of ShokzStars in 2020 by 59% compared to the year prior, with representation across the United States and Canada.
“Community has always been at the very core of who we are at AfterShokz,” said Kim Fassetta, CMO at AfterShokz. “By having BibRave revamp and fully manage the ShokzStar Program two years ago, we’ve only seen our community of ambassadors grow in strength, numbers, and brand affinity. BibRave’s expertise has made the entire process very turn-key and has helped us maximize the impact of the group no matter what the circumstance.”
The ShokzStar Program seeks out diverse voices and personalities who can spread their love and enthusiasm for the brand while also educating their audiences on the benefits of wireless bone conduction technology.
“AfterShokz has always been a forward-thinking brand, and by investing in a fully managed ambassador program they’ve unlocked key internal resources and emerging opportunities,” said Jessica Murphy, Co-Founder of BibRave. “Having BibRave apply our best practices has freed up their staff to focus on additional activations and brand moments – resources that are critically important in a challenging year like 2020.”
Since its inception in 2011, AfterShokz has been enhancing lives and changing the way people listen with its unique use of bone conduction technology. Through a suite of proprietary audio technologies and open-ear design, the company’s award-winning headphones deliver premium stereo sound and a promise of safety and comfort that is second to none. AfterShokz is committed to innovating unconventionally and making situational awareness a priority. Learn more about how the brand inspires users to #BeOpen and hear it all at aftershokz.com.
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and The BibRave Podcast (Apple, Android, or Spotify) BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.
The company’s consumer-facing product is a race review site where runners can learn about a race before signing up, and leave feedback after the event.