BibRave To Provide Comprehensive Digital Marketing for Adrenaline Special Events

BibRave will develop marketing strategy, create & execute content, and provide engagement for marquee Adrenaline Special Events

BibRave, the leading-edge endurance and fitness marketing agency, is partnering with Adrenaline Special Events, LLC (ASE) to provide comprehensive digital marketing across ASE’s impressive roster of endurance sports events including Bunny Rock, the Halloween Hustle, Stan’s Donut Run, and the Santa Hustle series. 

BibRave will develop and execute a multi-event and cross-platform marketing strategy for ASE that will include paid social media, digital content calendaring, copy and asset creation, campaign execution, daily engagement, and detailed monthly reporting for ASE marquee event channels. BibRave will also develop automated, reactive, and customized email marketing journeys to utilize targeting, segmentation, and consumer data – ensuring that email messaging is more effective. 

“We are thrilled to bring the BibRave team on board to manage our marketing efforts,” said Aaron Del Mar, CEO of Adrenaline Special Events. “BibRave’s expertise in the endurance sports marketing industry will help us reach a wider audience and provide our participants with even more unforgettable race experiences.”

BibRave services will be performed under a monthly retainer model, allowing the flexibility to explore, innovate, and ideate around digital sponsor and community activations, video content, race weekend programming, and custom content.

“We’re excited to partner with the Adrenaline Special Events to help support their impressive lineup of events,” said Andy Wallace, V.P. of Programs & Partnerships. “We look forward to leveraging our expertise and innovative marketing strategies to enhance the event experience for participants and provide increased value for ASE’s partners.”