BibRave curated custom sweepstakes campaign to organically increase following and engagement
BibRave, the leading-edge endurance and fitness marketing agency, worked with the Missoula Marathon to create a simple but effective sweepstakes to increase the race’s social following across all platforms and boost engagement and other social media metrics.
“We rely on BibRave to manage all of our social media needs and to help us grow and innovate our platform so our content reaches new audiences,” said Trisha Drobeck, Race Director for the Missoula Marathon. “We’re thrilled with the outcome of this sweepstakes as well as the simplicity of its design and execution.”
BibRave designed the 2023 Missoula Marathon Travel Sweepstakes with the key objective of boosting the race’s Instagram audience. The travel package, valued at more than $1,000 included hotel lodging, Missoula restaurant gift cards, running gear, race weekend perks, race swag, and of course, a free entry to the Missoula Marathon or Half Marathon or the Tony Banovich 5K.
During the sweepstakes period, the Missoula Marathon’s Instagram audience increased by more than 28 percent. In addition, Instagram engagement increased by more than 3,000%, reach increased by more than 800%, and impressions by almost 1,000%. The Missoula Marathon saw similar boosts in metrics across all social media platforms, and the increased followers and engagement allows for marketing retargeting for months to come.
“The Missoula Marathon is a phenomenal race with a dedicated audience across social media,” said Andy Wallace, V.P of Programs & Partnerships at BibRave. “We were so excited to help them grow this audience with custom content that brought maximum value to participants and sponsors while minimizing the lift required by the race.”
In addition to designing and executing the Missoula Marathon Travel Sweepstakes, BibRave also created custom content for email and organic & paid social media to promote the sweepstakes across Instagram, Facebook, and Twitter.