BibRave will develop marketing strategy, create & execute content, and provide engagement for marquee Race Day Events
BibRave, the leading-edge endurance and fitness marketing agency, is partnering with Race Day Events (RDE) to provide comprehensive marketing services across RDE’s impressive roster of endurance sports events including the Wisconsin Milkman Triathlon, Dairyland Dare, Wisconsin Women’s Triathlon, and the Madison Mini.
BibRave will develop and execute a multi-event and cross-platform marketing strategy for RDE that will include paid social media, content calendaring, copy and asset creation, post execution, daily engagement, and detailed monthly reporting for RDE marquee event channels. BibRave will also create social media channels on new platforms to broaden the reach for each event. In addition, BibRave will author, design, and execute all email marketing journeys.
“The BibRave team is truly the experts when it comes to endurance sports marketing,” said Ryan Griessmeyer, President of Race Day Events. “We’re thrilled to hand this piece over to them so that our team can focus on bringing our participants the outstanding race experiences they have come to expect from Race Day Events.”
BibRave services will be performed under a monthly retainer model, allowing the flexibility to explore, innovate, and ideate around digital sponsor and community activations, video content, race weekend programming, and custom content.
“Race Day Events operates an impressive lineup of races throughout the year,” said Andy Wallace, V.P. of Programs and Partnerships at BibRave. “We’re excited to bring marketing strategies that will help grow these events and bolster their presence in the endurance sports industry.”
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