BibRave Drives Sell-Out Numbers for the IMT Des Moines Marathon

BibRave provided 12-month comprehensive marketing strategy and services, exceeding registration goals

BibRave, the leading-edge endurance, and fitness marketing agency, has partnered with the IMT Des Moines Marathon for years, providing marketing services and custom program ideation that boost registration and enhance the race experience for participants. In 2022, BibRave provided comprehensive 12-month marketing services, including strategy and ideation, as well as social media and e-mail management to help drive registration to sell-out numbers for their 2022 event.

“In a year when so many races were reporting registration decreases, we were cautiously optimistic about what to expect for our event,” said Chris Burch, Race Director for the IMT Des Moines Marathon. “BibRave’s expertise helped us meet and exceed our marketing goals, pushing past 2021 registration for all of our weekend races.”

BibRave services included complete management of all IMT Des Moines Marathon social media channels, including paid social strategy, budget, execution, organic content strategy & calendaring, copy & asset creation, posting to all platforms, daily engagement, and detailed monthly reporting. This social content included sponsor and community activations, video content, race weekend programming, and custom content. In addition, BibRave helped the race reach a new audience by developing and managing a TikTok channel. BibRave also drafted, designed, and executed all e-mail marketing journeys. 

“The IMT Des Moines Marathon is a leader in the running space,” said Andy Wallace, V.P. of Programs & Partnerships at BibRave. “We were thrilled to take the marketing element off their plate so they can focus on continuing to deliver a high-quality and award-winning event for their participants.”

The 2022 IMT Des Moines Marathon was held on Sunday, October 16th, bringing thousands of runners to the streets of Des Moines for a race weekend of events that included the IMT Des Moines Marathon & Half Marathon as well as the Bankers Trust Marathon Relay, Principal 5K Road Race, and MercyOne Children’s Hospital Kids Run.

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