BibRave ideated a custom digital and in-person marketing campaign
BibRave, the leading-edge endurance and fitness marketing agency, recently partnered with the San Diego Running Co. (SDRC) to provide comprehensive marketing services for the Pacific Beach Half Marathon & 5K. BibRave provided branding ideation and complete digital media management strategy and services leading to sell-out registrations for both events.
SDRC is a staple of the San Diego running community, offering a number of races throughout the year including the San Diego Resolution Run, San Diego Leprechaun Run, America’s Finest Corporate Dash 5K, the Balboa Park 8-Miler hosted by the San Diego Track Club, and the San Diego Santa Run. With the Pacific Beach 5K celebrating its 10th year, SDRC added the Pacific Beach Half Marathon to the line-up for 2022 to broaden the race experience for participants.
“For the inaugural year of the Pacific Beach Half Marathon, we turned to BibRave to not only help us get the word out about this new event, but also help us brand it in a way that would make it stand out from the crowd,” said Eric Marenburg, Chief Running Officer and Co-Founder of the San Diego Running Company. “BibRave really helped us knock this event out of the park and cemented its place in the San Diego running scene. They were also critical in taking marketing elements off of our plates so that we could focus on building a great event.”
BibRave developed and executed a digital marketing campaign to promote the inaugural Pacific Beach Half Marathon event and celebrate the 10th year of the Pacific Beach 5K. The creative branding campaign featured beach-inspired digital content in email and on social media and then came to life on race day with signage and post-race props that provided playful, engaging photo opportunities for participants.
“San Diego Running Company consistently brings their participants a stellar lineup of running events,” said Andy Wallace, V.P. of Programs & Partnerships at BibRave. “We’re thrilled to partner with them to kickoff the inaugural year of the Pacific Beach Half Marathon and really show-off this high quality event.”
The Pacific Beach Half Marathon & 5K was held on October 1, 2022 in San Diego, California. The event was a smashing success, selling out even in a year of tumultuous and tentative race registrations.