BibRave concepted and secured sponsors for Take the Bridge in Eugene, OR during the World Championships
BibRave, the leading-edge endurance and fitness marketing agency, recently conceived and helped launch the first-ever Take the Bridge race in Tracktown USA, held during the also-first-ever World Athletics Championships on U.S. soil, bringing together marquee brands, elite runners, and fans of the sport.
Elevating Nuun Hydration to some of the sport’s most dedicated fans, BibRave collaborated with Take the Bridge to bring to life an exciting event that showcased some of running’s most storied landmarks in Eugene, OR. – Hayward Field, Pre’s Rock, and more. The race hosted its first-ever lottery system with free registration, and included marquee participants including world record holder Ben Blankenship, MTV’s Catfish host and producer Nev Schulman, and YouTube creators BUFF Dudes.
“Eugene is absolutely legendary when it comes to running and competition – both nationally and internationally,” said Tony Yamanaka, Sr. Brand Partnerships Director at BibRave. “So, with the World Champs in town, we wanted to create a memorable, iconic experience to help Nuun stand out during this incredible moment in history. We’re huge fans of Take the Bridge and knew they’d be the perfect event to take runners along some of American running’s deepest roots and highlight the bridges that connect these iconic locations. We were so happy to bring this idea to life for Nuun, while also integrating our other partners Brooks Running and Knockaround Sunglasses into the event.
The Take the Bridge series began in 2015, when Darcy Budworth, then President of the New York Harriers, was tasked with putting on a race for the running group. As the name indicates, each race takes place across at least one bridge, with participants deciding their own route to get to every checkpoint and back the fastest. Take the Bridge has been run 116 times in cities across the United States and Canada, and is producing their 2022 summer series.
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