Case Studies

BibRave Drives 1,000+ Registrations for the 2018 Detroit Free Press/Chemical Bank Marathon

Influencer marketing campaign helped the race stand out and attract more runners during a crowded fall race season

Portland, OR – BibRave, the running industry leader in grassroots digital marketing, recently announced one of their most successful race promotion campaigns to date, crossing the four-digit mark and delivering an overwhelmingly positive return for the Detroit Free Press/Chemical Bank Marathon.

BibRave helps races drive more awareness and registrations via their large network of running ambassadors, the BibRave Pros – running bloggers who help share information about what makes the race unique and worthy of a place on runners’ race calendars. Using a unique discount code, the race verified that more than one thousand runners registered for the race after seeing BibRave’s discount code. Those code redemptions, however, tell only part of the story behind BibRave’s promotion.

BibRave’s post-campaign deliverable contains detailed reporting and analytics from the course of the campaign, including a summary of all BibRave Pro blog posts and resulting comments, and all social posts with resulting engagement. That data and creative content summary, combined with code redemption numbers, paint a more complete picture of how BibRave’s promotional campaigns generate returns for their race partners. 

“This was our second year working with BibRave, and we were extremely pleased with the results and the turn-key nature of their services,” said Leah Yanuszeski, Digital Director for the Detroit Free Press/Chemical Bank Marathon. “There are just no shortcuts when it comes to grassroots marketing and ambassador and influencer management, and BibRave takes all of that work off our plate. They were easy to work with, and the results definitely speak volumes.”

BibRave has successfully applied their signature race promotion services for races of all sizes, distances, and ages in every kind of market across the country – from large urban Marathons like the Detroit Free Press/Chemical Bank Marathon, to smaller Half Marathons and 15Ks in states like Kentucky and Oklahoma.

“The Detroit Free Press/Chemical Bank Marathon has a sterling reputation and offers runners a totally unique experience with their America/Canada border crossings and epic bridge segments,” said Tim Murphy, Co-Founder of BibRave. “We were thrilled to see that so many people learned about and signed up for the race after seeing and interacting with BibRave Pro social and blog content.”

About the Detroit Free Press/Chemical Bank Marathon:

The Detroit Free Press/Chemical Bank Marathon is Michigan’s largest road race and the only race to cross international borders twice. From the new runner to the more seasoned marathoner, there is a race for everyone. Participants can join the competitive 1-Mile, 5K or Meijer Kids Fun Run on Saturday, October 20, or the Full Marathon, International Half Marathon, U.S.-Only Half Marathon and Marathon Relay on Sunday, October 21. This year is the 41st running of the event. Visit us to learn more about the Detroit Free Press/Chemical Bank Marathon.

About BibRave

BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and their new Podcast (The BibRave Podcast – for Apple or Android or via Spotify) BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.

The company’s consumer-facing product is a race review site where runners can learn about a race before signing up and leave feedback after the event.

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