Case Studies

BibRave Ambassador Program Serves Up Hundreds of Registrations for the People’s United Bank Vermont City Marathon

Strong campaign generates 500 registrations for the RunVermont event

Portland, OR: BibRave, the running industry leader in grassroots digital marketing, recently completed another notable race marketing campaign for the Vermont City Marathon. Utilizing social media promotion, newsletter features, blog reviews, race reviews, an enhanced presence on, and their national ambassador network, BibRave drove over 500 registrations to the event’s 2018 race – an even more successful campaign than the previous year.

Since 2013, BibRave has used its large audience, influence, and network of social influencers and bloggers, the BibRave Pros, to drive more awareness and registrations for races like the renowned Vermont City Marathon. BibRave showed the range and diversity in their event marketing services by leveraging their international presence in Canada and connecting with a French-speaking consumer base!

VCM2“The Vermont City Marathon has long been a race gem of the Northeast for runners from across the world,” said Marketing and Communications Director, Jessica Cover. “We strive to create a unique and memorable experience for all runners, and BibRave has helped amplify our voice and attract more runners. We’re excited for our continued partnership and look forward to the innovative approaches and offerings BibRave can provide for our future campaigns.”

BibRave and the Vermont City Marathon also announced an ongoing partnership through the 2019 and 2020 race events, which take place annually on the Sunday of Memorial Day weekend.

“The Vermont City Marathon has been a longstanding BibRave partner, and we’re thrilled to continue bringing them more runners year after year,” said Tim Murphy, Co-Founder of BibRave. “This race checks off so many boxes for our ambassadors – amazing Vermontian culture, fast, clean racing, and even homestay options provided for our ambassadors, making it one of the most desired races for our BibRave Pros. We’re excited to tap their excitement and creativity to drive even more registrations to the Vermont City Marathon for 2019 and 2020.”


About the Vermont City Marathon

The Vermont City Marathon will be run on Sunday, May 26th, 2019, in Burlington, Vermont. With race routes that overlook Lake Champlain and the Adirondack Mountains, race day offers multiple races distances and a marathon relay. To learn more, visit for English and for French. Save $10 off your registration with code “BibRave10”.


About BibRave

BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and their new Podcast (The BibRave Podcast – for Apple or Android or via Spotify) BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.

The company’s consumer-facing product is a race review site where runners can learn about a race before signing up, and leave feedback after the event.

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